Mike Robb

Michael Robb, PhD, is the Head of Research at Common Sense Media, leading research on how media and technology shape the lives of children and families. Since 2015 he has overseen or co-authored more than 30 national studies, including the Common Sense Census, the benchmark tracking study of how American kids use media. His work spans national and international surveys, focus groups, content analyses, and literature reviews on topics from executive function to adolescent mental health and representation in media. Much of his current work focuses on artificial intelligence and childhood. He leads research with the Common Sense Media Youth AI Safety Institute, which examines how kids use AI at home and at school. Michael has worked at the intersection of media, technology, and childhood for more than 20 years, including as Policy Lead for Child & Youth Trust and Safety at YouTube and Director of Research and Education at the Fred Rogers Center. His work is published in leading academic journals and national media outlets. He holds a PhD in psychology from the University of California, Riverside.