The Common Sense Census: Media Use by Kids Age Zero to Eight, 2017
New technologies are changing the way kids interact with media -- even in their earliest years. The 2017 Census builds on previous studies from 2011 and 2013 to reveal how media use among babies and young children has evolved over time.
Babies and young children are accessing and viewing media in new ways now that the majority of American families have mobile and internet-connected devices at home. Smartphones, tablets, and other devices also present new challenges and opportunities for parents introducing media to their kids for the first time.
This report is part of a series of probability-based surveys documenting media-use patterns among children from birth to age 8 in America. The 2017 survey includes a nationally representative sample of more than 1,400 parents from all regions of the country, from lower- and higher-income families, and representing diverse racial and ethnic backgrounds.